:):)

Get a glimpse of some projects I have worked on recently across desktop and mobile.

Less talk. More show.

Having worked in a parallel industry, I come with the experience of experimenting to solve challenges that Instacart would be solving– user growth and user retention. 

I understand the problem space and share the passion for improving customers' lives through smart use of technology

What’s exciting to me is how Instacart has identified such a universal customer journey- grocery shopping that every adult and family goes through every week in their lives.  It’s an exciting opportunity to positively enhance people's lives. 

I closely follow Instacart’s design on Dribbble and Medium and would love to work with the team.

I started out with a Masters in Interaction Design from National Institute of Design in India.

The courses were built around everything from Fundamentals of Design like color theory and typography to Usability, Universal Design and Ethnographic Research.

A product designer currently working in a meal-kit delivery startup– Green Chef since close to 2 years.

The design philosophy that drives me is to adapt systems to ways people think rather than people having to adapt to systems.

My focus is Interaction design and you'll usually find me  manipulating user needs into pixels. But I am also heavily involved in product strategy, user research and visual design.

Being a sole product designer at a startup, you pick up things.