:):)

Get a glimpse of some projects I have worked on recently across desktop and mobile.

Less talk. More show.

The underlying goal of my design work so far has been fixing user needs with creative solutions which can make make a product sticky and increase user retention.

I believe I can bring this experience gained from working at a startup to my work at Lyft.

Over the last few years, I have been following Lyft design having attended a design meetup at Lyft on Pixate, heard podcast featuring Viki Tan, saw Frank Yoo in Invision's documentary 'Design Disruptors' and spoken to some designers at the company. In many ways I am inspired and eager to explore the opportunity to work at Lyft.

Its always a designer’s dream to work in a design centric company. From that perspective, there cannot be a better place than Lyft.

I started out with a Masters in Interaction Design from National Institute of Design in India.

The courses were built around everything from Fundamentals of Design like color theory and typography to Usability, Universal Design and Ethnographic Research.

A product designer currently working in a meal-kit delivery startup– Green Chef since close to 2 years.

The design philosophy that drives me is to adapt systems to ways people think rather than people having to adapt to systems.

My focus is Interaction design and you'll usually find me  manipulating user needs into pixels. But I am also heavily involved in product strategy, user research and visual design.

Being a sole product designer at a startup, you pick up things.